The Andy Aupperlee Explosion 5000

Carrie Bancroft is a Seattle entrepreneur extraordinaire. She runs Withinsight Technologies, a tech + marketing consulting company that “makes your organization look bigger, better and brighter.” Withinsight tackles everything from marketing to branding to web design and optimization, with top-notch project management to boot.

In addition to running Withinsight, Carrie moonlights as an Associate for Bancroft & Company, the Bancroft family’s management consulting business. Finally, her favorite “non-work” activity involves planning events you won’t easily forget. Considering this array of professional stances, I was thrilled when she asked me to create a series of portraits to represent her persona at each of these businesses.

Thanks to Urban Light Studios (the location for this shoot), we were able to work with an actual lion! The fact that he is dead and long since stuffed does little to diminish his role as king of the jungle.

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All they wanted was a simple group photo. Desiree, a good friend and stylist extraordinaire, sent me a message on Facebook asking if I would take a shot of the folks that work at her place of business, Steven Cole Salon (an upscale salon in Seattle’s hip Greenwood neighborhood). This was April of 2009. I immediately responded saying I’d love to do the shoot, but things were slow to take off. Several months passed and I discovered the likes of David Hobby (the Strobist), Zack Arias and I even met Chase Jarvis. The influence of these photographers lead me to radically change my approach to lighting and portrait photography. By the time we scheduled a shoot for Steven Cole Salon in September of 2009, I was fully immersed in off camera flash, watt seconds and soft boxes. The simple group photo was now going to be the culmination of hours of blog reading—it was, in no short order, going to be an Andy Aupperlee Explosion 5000 Production.
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Seattle based designer and entrepreneur Stephanie de Villa contacted me earlier this year about doing some photography for her baby onesie line, baby deVILLE. After talking about some creative ideas and quickly Googling “onesie,” I put the full resources of Explosion 5000 Photo, LLC into the project. Earlier this month Stephanie launched the baby deVILLE website, featuring photography by yours truly.
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