The Andy Aupperlee Explosion 5000

Product Runway: The Fashion Show

by on Feb.03, 2010, under Events, Party, Queen Anne, Seattle

Digital photography is a blessing and a curse. How great is it that you can shoot over 1,000 pictures on one card, on one charge, at different ISOs and never have to reach into your bag? The obvious downside is that you’re also looking at serious time on the couch with your laptop trying to sort through all these stills. After shooting the Product Runway fashion show at the Seattle Center Exhibition Hall last August, the counter on my camera was well over 1,500 frames. I guess I just “got into the moment” and blasted away. I had so many pictures that the best way to sort through them was holding down an arrow key while watching different scenes flash across the screen. Almost instantly, a little thought cloud appeared above my head that read, “this would look cool as a short film.” Over the next six months I kicked it around a little bit, borrowed some software, failed, thought about it again, bought some software and eventually finished the short video above. I haven’t counted, but I think there are well over 1,000 still photographs in the film. Also, please check it out a HD full screen version by visiting its home on Vimeo or downloading your very own copy here. It’s also on YouTube, if that’s your thing (or if you’re on an iPhone).

Product Runway is a unique competition for Pacific Northwest interior designers, suppliers and architects. Teams are formed several months in advance at a swanky event that serves as the competition’s kick-off party (the Explosion was there). Designers are paired with design suppliers, and the rules state that the team must design a haute couture piece culled exclusively from the materials the supplier works with. All the outfits featured in the show are made from things like carpet, tile, tubing, metal surfaces, etc. Given these constraints, the results are absolutely stunning. I was thrilled when my friend Jill, one of the directors of the event, asked me to shoot the show. Few things are as fun photographically as creating art out of other people creating art. Below are a few of my favorite stills from the evening.







The event was extra fun for me as I had three beautiful dates: my two lovely sisters and their friend Kelsey. They came in from Chicago and Michigan to hang out with me for the week, and being able to rock a fashion show with them was a blast.


Still want more? Check out my Flickr set to shots of every single model/outfit, red carpet coverage, and the after party!

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